Ampersand



Independent design studio specializing in visual identity systems that distill a brand’s essence and are impossible to ignore.

We help startups, founders, nonprofits, and small business owners own the tools to tell their story in a clear, creative, and compelling way. 


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Reket

Rebel Wellness
Reket is a racketwear brand blurring the lines between athletic function and sophisticated streetwear. We call this approach 'Rebel Wellness'—the rejection of the superficial softness of conventional wellness culture; understanding that true wellness is hard-earned and longevity-fueled. 

The new logo features a flipped 'R', a mirror image of the universally recognized registered trademark symbol, to signal Reket's counter-cultural approach. 

In a world full of corporate brands that look and feel the same, Reket takes a bold stance: No polyester. No noise. No mass appeal. Just quiet presence.