NALCAB
The evolution of a community-led nonprofit
The National Association for Latino Community Asset Builders (NALCAB) is a nonprofit organization uplifting Latino contributions in the US.
To reflect its recently launched strategic plan, NALCAB needed a brand refresh. This process involved exploring the organization's history and heritage to identify a natural progression for its identity. The resulting brand is modern yet timeless, and deeply connected to NALCAB's historical focus on community.
NALCAB’s new identity clearly conveys the organization’s focus on people driving their communities.
Logo: Before & after