Midlight is an anti-fashion apparel brand. They serve young people who use clothes as a form of self-expression regardless of current trends. They were seeking for a minimal logo and a modern but simple visual identity. My solution relies on a minimalist approach to design, tasteful typography, and the use of texture.
![](https://cdn.myportfolio.com/5508a8bd-1698-4743-97a9-7d3fe629f8ae/f4791210-0377-4bc8-9a08-7f22f58b2385_rw_1920.gif?h=8a958a6f7cdcc87d8faa33f35e5fb241)
![](https://cdn.myportfolio.com/5508a8bd-1698-4743-97a9-7d3fe629f8ae/20496e42-9017-4ab9-9c51-537fc6c9f1bf_rw_1920.jpg?h=ce3403e6083678ee7d862fdca6136325)
![](https://cdn.myportfolio.com/5508a8bd-1698-4743-97a9-7d3fe629f8ae/a75e53e7-5b65-436f-80c9-7c954e10bcdc_rw_1920.jpg?h=7bf88e5822441ceb851a2b949842d698)
![](https://cdn.myportfolio.com/5508a8bd-1698-4743-97a9-7d3fe629f8ae/9b8b248f-a1ba-447d-896b-6b46a8d32eea_rw_1920.jpg?h=fee7f4c21d7d1f907514888b1eb3b4db)
![](https://cdn.myportfolio.com/5508a8bd-1698-4743-97a9-7d3fe629f8ae/b39b0bbb-a1c5-40ab-a437-337b05e238fe_rw_1920.jpg?h=9243f8c6dbdef2a6c6df0df627472410)
![](https://cdn.myportfolio.com/5508a8bd-1698-4743-97a9-7d3fe629f8ae/752c0b15-c2f0-44e4-9984-78878ee3ca7d_rw_1920.jpg?h=eefe46a1a34fcefc617bbf6818eba946)