Let's Coach is a service that makes barter coaching more convenient and accessible.
They empower coaches by helping them gain confidence in their new skills, getting them certified to start their own business and continue to help individuals around the world.
As a first step of their brand journey, they needed a web style guide to establish the foundations for their platform before moving on to UI / UX development.
The brief called for a clean but playful treatment: "Unpolished. Not perfect. Vulnerable" were some of the key words that kept coming up in our conversations.