Ampersand



Independent design studio specializing in visual identity systems that distill a brand’s essence and are impossible to ignore.

We help startups, founders, nonprofits, and small business owners own the tools to tell their story in a clear, creative, and compelling way. 


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Le Monde ou Rien

Luxury streetwear brand merging culture & storytelling
LMOR (Le Monde ou Rien) is the polar opposite of fast fashion.

Designed in Morocco, ethically made in India, and drawing inspiration from the vibrant streets of the Middle East, North Africa, and the Subcontinent, the brand's limited-edition collections celebrate individuality, style, and a distinct point of view.

Le Monde ou Rien means “The World or Nothing”. The visual identity embodies the brand's ethos: all in, or not at all.


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