Ale loves cooking for her family, creating her own recipes and sharing them with others. She has built a close knit community on her Instagram page. 
When she was invited to publish some of her recipes in a book, she realized she needed a professional  identity to elevate her personal brand. Her old logo wasn't cutting it – it was limiting her growth. 
When we met, I learned about her deep connection to hummingbirds. Her original logo concept featured one, but it was tiny – barely an afterthought. We knew it had to be the protagonist.
After dozens of sketches and iterations, I created a stylized drawing of a hummingbird wearing a chef's hat. Then, I created a vibrant color palette that captures Ale's personality and vision. 
The new logo has given my client a new sense of pride in her work, and opened up her ideas about her future.
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