Gradient Data Systems is an established tech consulting company  working with businesses in Florida & beyond. They needed a new logo to refresh their outdated and unaligned visual identity to better reflect the company's growth and vision.
We went through a 3 stage process to:
1. Craft the right design strategy according to the ideal audience and business goals
2. Explore creative directions, identify the strongest solutions, and develop initial logo concepts
3. Design a strong icon and wordmark, logo variations, and color palette
RESULT: 
A clear, strong, and modern logo that helps Gradient Data Solutions be perceived as an expert and established business partner for growth, security and compliance.
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