Trough Conversations is a podcast about exploring the truth through conversations with the world's brightest minds–a diverse range of voices challenging preconceptions and conventional thinking.
The show needed to elevate its visual identity to reflect the deep, inquisitive nature of the content and the quality & expertise of the guests.

We went through a three-stage process to:
1. Craft the right design strategy to position the podcast as a serious and established show in its genre.
2. Create an iconic logo to elevate the podcast and make easily recognizable and remembered.

3. Design a cohesive visual style to build brand recognition and differentiation.

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