Ampersand



Independent design studio specializing in visual identity systems that distill a brand’s essence and are impossible to ignore.

We help startups, founders, nonprofits, and small business owners own the tools to tell their story in a clear, creative, and compelling way. 


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Artie Bars

Huge, gourmet millionaire shortbread cookie bars 
made by hand in small batches
Artie and his wife Nicole reinterpreted the luxurious treat known as millionaire's shortbread with their own recipe and a variety of seasonal flavors to create Artie Bars. 

An Artie bar is a rich, layered dessert featuring a luscious layer of smooth, velvety chocolate ganache, a gooey pour of handmade caramel, and a classic cookie base with a buttery finish. 

To help them launch their brand, we designed a bold, playful, and slightly offbeat custom wordmark that immediately conveys their delicious treats and sets them apart from trsaditional bakery brands.

Since launching in 2024, Artie Bars has catered to artists like Dave Matthew’s Band and has been featured in The Wall Street Journal, CBS, and NBC.
Co-founder Artie Januario